émin Gives Back

Twice a year we travel to one of the countries our customers originally come from — to Turkey, Albania, Kosovo, or another home. Together with the local community, we find a young couple for whom a ring would open a door to marriage they couldn't open on their own. We give them the piece.

We know this gesture also benefits us. We do it anyway, because it's the right thing to do. And we only film the moment if the recipients explicitly want us to — with their dignity, not at their expense.

Because a brand that calls itself émin has to be more than a logo on a box.

The first trip takes place [period to be added].