Knowledge

Honest diamond knowledge, without the jargon. So you understand what you're buying.

585 or 750: which gold suits your jewellery?
585 gold is 14 karat, 750 is 18 karat: the differences in hardness, colour, allergy risk and price, explained simply for your choice.
5 min.
Proposing in Zurich: 12 spots we love
From Lindenhof to Käferberg: 12 real spots in Zurich for a proposal, honest about crowds and season, so the moment actually works.
4 min.
Bridal gold: tradition, alloy and value explained
Bridal gold is usually 22 carat, so 916 gold, and its value is set almost entirely by weight and the daily gold price. Here's how to read it.
4 min.
Cuban link: Miami Cuban, prong Cuban, solid or hollow
Miami Cuban, prong Cuban, solid or hollow: the differences between Cuban link chains explained simply, so you know what you're paying for.
5 min.
How do you insure a diamond ring in Switzerland?
Home contents insurance usually covers jewellery only to a low limit. A valuables extension, appraisal and certificate secure the full value.
5 min.
D to Z: diamond colour grades explained simply
The colour scale from D to Z, why it starts at D, and why the setting metal decides how white your stone actually looks.
5 min.
Wearing a wedding band and engagement ring together
Wedding band usually sits lowest, engagement ring on top. How order, contour bands and metal choice make the two rings work together.
5 min.
Wedding rings: which hand, left or right?
In Switzerland the wedding band goes on the left hand, together with the engagement ring. Where the custom comes from and how couples do it differently.
5 min.
Fejesa dhe unaza: Albanian engagement customs
Fejesa is more than a celebration, it is the word of two families. How an Albanian engagement unfolds, and which rings are customary.
4 min.
What is fluorescence in diamonds?
Why some diamonds glow blue under UV light, what the certificate actually says about it, and whether it affects real quality.
5 min.
Yellow, rose and white gold: alloys and care
Yellow, rose and white gold can share the same fineness, alloyed differently: what copper, silver and palladium change, and how to care for each.
5 min.
Hidden halo explained: the diamond ring underneath
A hidden halo sits below the main stone instead of visibly around it, adding sparkle from the side while keeping a clean look from above.
4 min.
Honeycomb setting: how the honeycomb pattern works
In a honeycomb setting, round stones sit in hexagonal cells, each held by six tiny beads. Denser than pavé, like a real honeycomb.
4 min.
Iced out: real diamonds vs cubic zirconia
Diamond rates Mohs 10, cubic zirconia only 8 to 8.5: why zirconia dulls over time and how to tell real stones from imitations.
5 min.
IGI or GIA: what matters for lab-grown diamonds
Both labs grade independently, but with lab-grown diamonds there are real differences in reach and grading, explained honestly.
5 min.
How big is 1 carat on the finger? The size chart
A round-cut 1 carat diamond measures about 6.4 mm across the top. The carat size chart from 0.3 to 3 carats, explained simply.
5 min.
How lab-grown diamonds are made: CVD and HPHT
Two methods, one real diamond: how CVD and HPHT grow a stone from carbon in a lab, in weeks instead of millions of years.
5 min.
Memoire ring: what does it mean, and for what occasion?
A memoire ring captures a moment, set half or fully with stones. What it means, occasions like a birth or anniversary, and what to consider.
5 min.
Mosaic and invisible setting: stones without visible metal
In a mosaic or invisible setting, calibrated stones sit so tightly in grooves that no metal shows between them. How it works, explained honestly.
4 min.
Nişan and Söz: rings for a Turkish engagement
Söz as a quiet first step, Nişan as a big celebration with a red ribbon: how a Turkish engagement unfolds and where rings come in.
5 min.
Platinum or white gold: what is the real difference?
Both look white, but platinum is naturally white and heavier, while white gold needs a coating. The differences explained honestly.
4 min.
VVS, VS, SI: what diamond clarity grades mean
A diamond's clarity scale from FL to I3 explained in plain language, with the grade that actually matters for most rings.
5 min.
Rhodium plating: what your white gold ring actually needs
White gold is actually yellow gold with a white coating. Every one to three years it dulls. The process, the signs, and what the service costs.
5 min.
Measuring ring size secretly: 5 methods that work
Five ways to find out your partner's ring size without giving away the surprise, with the honest pros and cons of each.
4 min.
Ring size chart Switzerland: circumference, EU, US, UK
Ring sizes 48 to 62 in mm circumference, converted to EU, US and UK. All common sizes at a glance, with an explanation of how to measure.
5 min.
Cleaning jewellery at home: what actually works
Lukewarm water, mild dish soap, a soft brush. How to safely clean a ring, chain or earrings at home, and what you should skip entirely.
5 min.
Inverted setting: when the diamond stands on its head
In an inverted setting, the point of the diamond faces up instead of the flat table. An edgy, raw look, explained honestly.
4 min.
Engagement ring price 2026: carat, colour, clarity
The price is not only about the carat number. How carat, colour and clarity actually shape an engagement ring's price in 2026.
4 min.
Engagement ring: which hand is customary in Switzerland?
Left or right, before or after the wedding: the Swiss custom explained honestly, with the exceptions that are just as valid.
5 min.
What is a tennis chain, and why is it called that?
In 1987, Chris Evert lost her diamond bracelet on court at the US Open, and this chain style has been named after that moment ever since.
5 min.
What does an engagement ring really cost?
An honest breakdown.
6 min.
Lab-grown or natural diamond – what suits your story?
The difference is smaller than you think – and bigger than the jewellery district would admit.
7 min.
IGI and GIA: what the certificates actually tell you.
Two abbreviations, one promise – and what to look for.
5 min.
The 4Cs explained clearly.
Cut, Color, Clarity, Carat – in plain English.
8 min.
Why an engagement ring doesn't have to cost two months' salary.
Where that rule came from – and why we don't buy it.
5 min.
Finding the right ring size – even in secret.
The most common stumbling block with a surprise proposal, and how to get around it.
5 min.
Yellow, white, rose, or platinum: which metal suits you?
A decision guide without dogma – colour, everyday wear, and honest prices.
6 min.
Round, oval, princess: which diamond shape is right?
Diamond cuts without the hype – how each looks on the hand and what each costs.
6 min.
Planning the proposal without losing your head.
What really matters – and why the staging is less important than you think.
5 min.
Sapphire, emerald, ruby: when a diamond isn't the answer.
Coloured gemstones as an honest alternative – no pressure towards diamonds.
6 min.
How to care for your ring so it lasts a lifetime.
What's good for it, what harms it – and when to simply give us a call.
4 min.

Consultations by appointment only

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