Zurich, calculated openly
What you pay extra for on Bahnhofstrasse, and what you don't
An engagement ring on Zurich's Bahnhofstrasse often costs more, without the diamond sparkling any brighter for it. Part of that price is simply the address: the rent of Switzerland's most expensive shopping street, built in somewhere. We respect that other houses have their place there, we just do it differently.
At émin in Zurich District 4 you get the same quality markers, the same certified stone, the same careful setting, just without the premium for the shop window. We break down every item openly so you can see exactly what you're paying for.
What stays the same with us, and what doesn't
Same stone, same certificate
Every larger diamond comes with an independent certificate, usually IGI. The quality markers are identical, whichever street the ring is sold on.
No rent built into the ring
Our atelier is in District 4, not on the city's priciest street. What you save, you save on the stone or the setting, not on quality.
Open calculation
We show you what makes up a ring's price: stone, setting, work. No inflated price set high first so a discount looks generous later.
What actually makes up a ring's price
Four items sit inside every engagement ring, with us and elsewhere. Here's what each one means, without figures we discuss openly in person anyway.
| Item | What it means |
|---|---|
| Stone | The diamond itself, graded by carat, colour, clarity and cut, independent of the shop's address. |
| Setting | The material and work involved in the setting that holds the stone and shapes the ring. |
| Work | Time for consultation, fitting and handover, personally guided rather than assembly-line. |
| Margin | The part that covers a shop's costs: rent, staff, inventory. On Bahnhofstrasse this item is noticeably higher than in District 4. |
We always give you the exact figures for your own ring in person, never as a blanket number on the website.
What you get with us, instead of Bahnhofstrasse
We'll say it plainly: the shops on Bahnhofstrasse often do good work, we're not here to talk them down. But you pay there for location and facade, without that showing up in the stone or the setting. That's the part you can save on, if that matters more to you than the address.
With us you sit at an actual table, not in front of a display case, and get the same time and care as anywhere in the city, just without sales pressure and without artificially high starting prices. If you want to work out yourself what a ring should realistically cost, you'll find the honest breakdown in our knowledge article.
Our models, without the address premium
A selection from our Zurich collection. Every model can be adjusted in metal, stone size and setting.
Guide prices, stated openly
Public figures so you can get your bearings. We break down your exact price in person, item by item.
Price depends on the work involved. We calculate openly, no surprises.
Guide prices, as of 2026, incl. VAT. The exact price depends on stone, metal and work.
Frequently asked questions
No. Every larger diamond comes with the same independent certificate, usually IGI, regardless of where it's sold. Carat, colour, clarity and cut are an international standard, not a question of the shop's address.
Because part of every shop's price pays for location: rent, staff, fittings. Our atelier is in District 4, not on Switzerland's priciest shopping street, and that difference passes on to you without cutting corners on the stone or setting.
Yes, we issue an independent certificate for every larger diamond, usually IGI, sometimes GIA. You see in writing exactly what you're buying, and can have it independently checked at any time.
Absolutely, we actually recommend it. Compare prices and certificates before you decide. We're confident that open calculation has nothing to hide from a comparison, quite the opposite.
No, that's not our style. Other shops often do good work, we simply show you how a ring's price is built up and where our differences lie. What matters more to you is a decision only you can make.
Yes, if anything more so, because we work by appointment only. You get our full attention, no queue, no one sizing you up. Consultation is free with us, whether or not you decide on a ring at the end.
Yes, that can be arranged, just mention it during the consultation. We'll find a solution that fits your budget together and explain the terms openly before you decide.
Quick enquiry
Let's work through it together
Send us a short message about what you're looking for. We show you openly how the price is built up, and suggest an appointment, in Zurich or by video.