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émin

18k white gold

Wedding rings in white gold: cool, bright, explained honestly

White gold is the choice for anyone who loves the cool, silvery white of platinum without paying platinum's price. At émin your rings are made in 18k white gold, custom-fitted to your two hands, finished with a thin rhodium layer that gives the metal its bright, even white tone.

We also tell you something many shops leave out: white gold is never truly white on its own, it has a faint grey warmth, and the rhodium layer wears down over the years. Worth knowing before you decide, not after.

A pair of wedding rings in bright white gold, one wider band and one narrower, side by side

Why couples choose white gold

Bright and cool

The bright silvery white suits clean, modern settings and makes diamonds look especially colourless, since no warm gold tone gets in the way.

More affordable than platinum

White gold looks very close to platinum but costs noticeably less, since gold is a cheaper base metal and lighter to work with, being less dense.

Easy to combine

White gold pairs well with other white gold jewellery and with platinum, since the tones are barely distinguishable day to day.

Profiles and widths

The profile shapes how a ring feels more than the width does. We show you both on your finger before you decide.

ProfileDescriptionTypical widthEffect
FlatFlat outside, gently rounded inside, a crisp edge3 to 5 mm for her, 5 to 7 mm for himModern and quiet, emphasises the cool white
CourtGently rounded on both sides, the most classic shape3 to 6 mm for her, 5 to 8 mm for himSoft on the finger, forgives small changes in shape
D-shapeRounded outside like a D in profile, flat inside4 to 7 mm for her, 6 to 8 mm for himBold from outside, still sits quietly inside

Widths are guide values. The right width depends on finger size and shape, we measure that with you in the atelier or by video.

Finishes: polished, matte or hammered

Polished shows off the bright white best, classic and shiny. Matte reads more restrained, almost like brushed silver, and shows scratches more honestly, though it can always be re-polished later.

Hammered is fairly rare on white gold, but looks very contemporary, since the small facets catch light in a livelier way on the pale metal. We show you every option on real samples in daylight.

Two white gold wedding bands leaning against each other, one set with a thin diamond line

Engraving: included with wedding rings

For wedding rings, engraving is part of the ring for us, not an extra charge. Names, a date, a short line in English, German, Turkish, Albanian or any other language, hand-set or laser, the choice is yours.

We show you beforehand how the engraving sits inside the band and how much space letters need, so nothing gets cut off or shrinks too small at the end.

Honest about rhodium

18k white gold is an alloy of gold and white metals, and on its own it has a faint grey warmth rather than a true white. That's why the ring is finished with a thin rhodium layer for that bright tone. This layer wears down over the years, usually first where the ring gets the most contact, and can always be refreshed. A white gold wedding ring is a ring that occasionally wants a little care, and in exchange you get the coolest, brightest white of any gold alloy from day one.

What white gold wedding rings cost per pair

Guide prices for a pair, the exact price depends on width, finish and engraving.

Pair, plainfrom CHF 2'400
Pair, with diamondsfrom CHF 3'600
Engravingon request

Price depends on the work involved. We calculate openly, no surprises.

Guide prices, as of 2026, incl. VAT. The exact price depends on stone, metal and work.

Frequently asked questions

Plan at least six to eight weeks before the wedding, so there's time for advice, adjustments and a relaxed fitting. For a very custom setting or an elaborate engraving, allow a bit more lead time, though short notice is often still possible, just ask us.

Yes, a simple engraving inside the band is part of the wedding ring for us and is already included in the guide price. More elaborate engravings, like a longer line or a small symbol, we discuss together, usually without a large surcharge.

Yes, that is exactly what the fitting appointment after production is for, at the atelier, or we send the rings to you for a fitting if you live further away. If something doesn't sit perfectly, we resize the ring before the big day.

Yes, we do this often, even when the old piece is a different metal. Bring the old ring or piece of jewellery, we check the fineness and credit the material where possible. Your new wedding ring then carries a piece of your family history forward.

Yes, that's no problem. White gold and platinum in particular combine well, since the tones are barely distinguishable day to day. As long as the width and profile relate to each other, the pair still looks intentional, we're happy to advise.

In most cases, yes. Ring size can usually be adjusted up or down, as long as the engraving and band shape allow it. Just stop by, we'll look at your ring and tell you honestly what's possible.

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Send us a short note about your wedding date and what you have in mind. We reply within one working day and suggest an appointment, in person or by video.

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